The Haulternative Closet: London's Luxury Clothes Swap 1st Ed. East

Finding beauty in the chaos, The Haulternative Closet is an event series daring to revamp the clothes swapping industry.

This is the premise on which we built our first clothes swap, aptly named The Haulternative Closet (Haul + Alternative).

In response to the rise in the haul trend, wherein shoppers will literally heave bags of new garms home with them, we decided to take the time to consider how we could counter this culture in a way that avoided the bric-a-brac tenor of typical clothes swapping events.

From Burberry jeans to Christian Dior jumpers; Calvin Klein dresses to Barbour scarves, we strived to put luxury at the centre of the swap.

I banded together with my three girl friends- Besma, OG professional blogger at Curiously Conscious, Megha, full-time girl boss and founder of Uhuru Fashion, and Rosie, sustainability fanatic and Digital Analyst Guru at Burberry.

Together we had the perfect team to take over the London clothes swapping scene (at least we thought).

As it turns out, organising a clothes swap is pretty damn hard, especially when you want to ensure that you create enough diversity amongst the femxle attendees while maintaining a high standard of the garms in question.

Despite hurdles, from securing an event space to discovering that we cannot serve alcohol; from trailing around west London charity shops in the pouring rain to late-night Ikea shopping trips (only to find they had run out of rails!) hosting a luxury fashion clothes swap is not only possible but very fun!

Stay tuned for our next swap will be taking place next Spring for SS20!

Peace and love,

Ella x

Swappable pieces at the event ^

Shout out to our amazing partners for getting behind the event all the way:

42 Acres – Sustainable event space and retreats in Shoreditch and Somerset, who kindly provided their space for our swap.

Beanbroidery – Embroidery applied to pre-loved clothing, and the duo behind our free embroidery workshop.

Boodi Jewellery – Eco vegan jewellery made from recycled materials, we were delighted to have Boodi display alongside our swap.

DePloy London – Sustainable style for smart women, Deploy kindly provided a number of items for the swap.

Eco Furniture Hire – Family-run furniture hire business who provided the tables for our stalls, bar, and workshop room.

Every Origin – Handmade and eco-friendly gifts which made for a lovely stall to visit during our swap.

Global Fashion Exchange – Network providing publicity for clothes swaps, who kindly supported us in getting our name out there!

Herb Clinic London – Marie & Sophie, who shared their wisdom with us in their tea and skincare workshop.

Mayamiko – Sustainable fashion brand focusing on female empowerment, who provided a brilliant selection of pieces for our swap.

Medocup – Stainless steel pint cup brand who displayed at our event and provided swappers with a more sustainable way to drink!

Pebble Magazine – My favourite digital sustainable magazine, who shone a spotlight on our event (and likewise, make sure you head to their Conscious Christmas market later this year!)

Random Leon – Whimsical upcycled fashion brand (who travelled all the way from Paris to show their collection at our event!)

Senser Spirits – High end non-alcoholic spirits brand, who put on a bar for us with a range of classy botanically-active cocktails!


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